Any good marketing or sales book will point out that emotions, not features, are the primary motivation for a purchase. It continues to baffle me when big brands continue to advertise based on a list of features without making an emotional connection with the audience. I was recently reminded of what a good job of marketing emotion that Coca-Cola does when I viewed the following video on Coca Cola's Facebook page.

You may remember the web video for the "Happiness Machine", a vending machine set up on a college campus that dispensed pizza, flowers and sandwiches. This is a nice little follow-up shot in Brazil. You can't tell me this doesn't make you smile.