Check out his other amazing YouTube videos too!

Laura Cattano
Professional Organizer
www.lauracattano.com

Our challenge was to create simple custom graphics and avoid photography. Amanda worked her design magic and we went from this:

to This:

The biggest problem on the interior pages was that there were so many pages with sub-menus. The navigation was not consistent throughout the site. It was easy for a visitor to get lost. We solved this problem by creating three distinct navigation levels. The main navigation along top remains the same on every page. There is a sub-menu on the left side of internal pages. This applies to the particular page a visitor is on. The icons help visitors quickly identify the main areas of the website.

As you can see, we conceded to minimal use of stock photography, but kept it more relevant to the page it was on and bit bit more neutral. I promise you will not see any Dorothy Hamill haircuts or first generation PCs.

Visit the site and see the changes for yourself: Enterprise Training.

Without dramatically changing the overall design, we were able to clean up the code and make the site more visibly appealing. We added content to the homepage to draw visitors in immediately. By putting up current content, visitors can see that the site is up to date and instantly be aware of new shows and exhibits. We left aligned the fonts and made them sans-serif, making the text easier to read. We also fixed the width of the layout.

Next we tackled the gallery. We created thumbnails of each sculpture. Since Martha has photos of each piece from several angles, we created a secondary detail page so that more information about each item could be displayed.

The New Martha Walker Homepage and Gallery page, respectively:

We added a feature that allows users to blow up the image by clicking on the thumbnail. This is an advantage because it reduces the number of clicks and pages for website visitors. Check it out for yourself: http://marthawalker.net/gallery_passion.html. An example of this enlarge is as follows:

Martha Walker's Official Website relaunch arrives just in time for her very busy summer/fall season including work in the 440 Gallery's Small Works Show, Residency at the Vermont Studio Center, and her upcoming Solo Exhibition, Undercurrents, at 440 Gallery. The press releases for each of the aforementioned are conveniently located on her brand new events page.

With just a few simple changes, your website usability and visibility can be improved.

John Leo needed a place to post his article archive as well as new articles. The blog format was the perfect answer. We customized Wordpress to have the look and function John needed. Now he can post his articles to his site with ease.

EXCERPT:
Iglooplay and Argington Modern Children's Furniture offer the "hippest baby/children's furniture" around, according to the BKLYN Designs press release. (...) Julia Roberts is a customer of Iglooplay - she bought one of their Mod Rockers at Rumba, in Santa Monica. [read the entire article]

Stop by this weekend and meet Lisa yourself!

Please come see us at: BROOKLYN DESIGNS St. Anns' Warehouse: DUMBO Brooklyn, NY May 11-13 www.brooklyndesigns.net THE INTERNATIONAL CONTEMPORARY FURNITURE FAIR Jacob Javits Convention Center: NYC Booth #2540: May 19-22 www.icff.com Iglooplay is a children's furniture collection that combines organic forms, ergonomics + a modernist sensibility to playfully engage both children + adults. The collection incorporates bent plywood, rich colors + soft, upholstered foam. We use eco-friendly materials that will sustain families + the environment for many years to come. Iglooplay featured in: Ultimate New York Design (TeNeues Publishing, 2007) Click here for additional news + info on Iglooplay. We can be reached at (917)449-1860 during show hours if you'd like to make an appointment or just drop by...

And buying furniture? That's a whole other story. How in the world do I get a dresser from mid-town to brooklyn? If I find a cab that can accommodate it (perhaps one of those SUV cabs) I have to deal with the annoyed cab driver when he finds out I live in Brooklyn and am hauling this large piece of furniture that barely squeezes into the back seat.
Well, here at 15 minutes media, we've recently acquired a new client who can at least alleviate that last frustration. Kevin's Van Service is literally a guy with a van. He'll pick up your things and drive them where they need to go. And you don't even need to be there! He provides one of those New York necessities, when buying and/or transporting large items can be such a pain. It's the little things that count. And trust me, we've used his services ourselves. How do you think we got these fancy new chairs in the office?

His primary mode of advertisement (until he found us...or did we find him?) was craigslist.org. He is now venturing into the world of websites. And I was approached to do some sort of graphic for him, featuring a van. (He wanted clip-art...that's almost always a no-no. But I won't go into that here. There'll be time for that later.)

Below I've included images from first sketch to final graphic.

Here's the sketch on paper:

Image gets cleaned up a bit in photoshop:

Image gets smoother and colorful in Illustrator:

I wanted to work with a fun background to add interest and depth.

However, I felt the black was a bit too intense (and not quite so friendly) We all know that when you hire a guy to drive your stuff around in a van...you want to be able to trust him. The black just screamed "dark alley" to me. It had to go. So, I decided on blue, added a quirky font and fun tag-line (to further enhance the trust level).

And...voila:

Look for Kevin's Van Service new website soon at www.kevinsvanservice.com

Challenge: Update existing identity - bring it into the 21st century

Inspiration: Friendly, bright, outgoing

Designer: Amanda

Previous Identity


Final Updated Logo applied to new business cards

In an effort to update the logo for C.I. Visions, Inc, the client decided to break away from the yellow triangular light emanating from the "O" of her previous logo. We decided to go with an icon that contained more symbolic meaning for her and the company. After settling on a spiral (enlightenment, life, growth, evolution, spirituality, etc...) it was a matter of rendering the new icon in a visually pleasing and interesting way. This is how the circles came about. they help to create a sense of movement and growth, further emphasizing the intended meaning.

We also chose a sans serif font (Neutra Text) that resembles a more updated version of the previous font.
Still to come: letterhead, folders, stickers, bags, oh my!