Email Marking 
Email Marketing Strong with Baby Boomers(0)
December 22, 2008
Last week I made a post about email marketing to young adults. This week I have clipped a study that shows while young adults are moving away from email, boomers still prefer the platform. This got me thinking. I have helped many of my clients segment their lists and use the data they have to [...]
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Is Email an Effective Marketing Tool for Students?
As a BIG proponent of email marketing, I found a recent study published here: http://www.mediapost.com/publications/?fa=Articles.san&art_aid=96664 to be very interesting. The study shows that Email is not a favored marketing channel for students.
According to the study, 61% high school and college age students read marketing emails “rarely to never” while 66% rarely or never take [...]