Comments for 15 minutes media blog http://blog.15minutesmedia.com Design | Marketing | Small Business Sat, 25 Jul 2009 00:29:24 -0400 http://wordpress.org/?v=abc hourly 1 Comment on Your customers are using social media – so should you by Karen Propp http://blog.15minutesmedia.com/marketingseo/your-customers-are-using-social-media-so-should-you//comment-page-1#comment-6089 Karen Propp Sat, 25 Jul 2009 00:29:24 +0000 http://blog.15minutesmedia.com/?p=311#comment-6089 Want more proof that Facebook is diverse? A recent <a href="http://bit.ly/1arnvA" rel="nofollow">study</a> done by iStrategy shows that there has been a 513% growth with users 55 years and older. That same study also showed that the use of college-aged students has dropped 21.7%. Want more proof that Facebook is diverse? A recent study done by iStrategy shows that there has been a 513% growth with users 55 years and older. That same study also showed that the use of college-aged students has dropped 21.7%.

]]> Comment on Your customers are using social media – so should you by Karen Propp http://blog.15minutesmedia.com/marketingseo/your-customers-are-using-social-media-so-should-you//comment-page-1#comment-6088 Karen Propp Fri, 24 Jul 2009 23:27:06 +0000 http://blog.15minutesmedia.com/?p=311#comment-6088 On a related note, I just read an interesting article that emphasizes how we need to engage our target audience with dialog. There are lots of ways to do this and social networking is a great start. Here are some snippets: "One of the first big shockers in Ruder Finn's new survey and online "Intent Index" tool about why we go online is the relatively low status of shopping. Only 33% of users surveyed said they go online to buy things and even fewer (28%) say they log on to compare prices. Compare that gauge of online intent to the motive for socializing, where 92% of users say they are here to connect with others, "share" (86%) or "discuss" (76%). " "As a marketer, I can't just sell by pushing and selling," says Schubert. "I have to engage and entertain. These people are not coming to buy but to do these other things." In fact fully 100% of users admit that one of their main reasons to be online is to "pass time" and 82% are here to be entertained. Read the full article: <a href="http://bit.ly/TeARO" rel="nofollow">http://bit.ly/TeARO</a> On a related note, I just read an interesting article that emphasizes how we need to engage our target audience with dialog. There are lots of ways to do this and social networking is a great start. Here are some snippets:

"One of the first big shockers in Ruder Finn's new survey and online "Intent Index" tool about why we go online is the relatively low status of shopping. Only 33% of users surveyed said they go online to buy things and even fewer (28%) say they log on to compare prices. Compare that gauge of online intent to the motive for socializing, where 92% of users say they are here to connect with others, "share" (86%) or "discuss" (76%). "

"As a marketer, I can't just sell by pushing and selling," says Schubert. "I have to engage and entertain. These people are not coming to buy but to do these other things." In fact fully 100% of users admit that one of their main reasons to be online is to "pass time" and 82% are here to be entertained.

Read the full article: http://bit.ly/TeARO

]]> Comment on Productivity Tip – Schedule Tweets by Karen Propp http://blog.15minutesmedia.com/productivity/productivity-tip-schedule-tweets//comment-page-1#comment-6087 Karen Propp Wed, 22 Jul 2009 20:54:22 +0000 http://blog.15minutesmedia.com/?p=222#comment-6087 Now if only they would make it possible to update Facebook fan pages with Twitter. Now if only they would make it possible to update Facebook fan pages with Twitter.

]]> Comment on Productivity Tip – Schedule Tweets by Karen Propp http://blog.15minutesmedia.com/productivity/productivity-tip-schedule-tweets//comment-page-1#comment-6086 Karen Propp Wed, 22 Jul 2009 20:53:47 +0000 http://blog.15minutesmedia.com/?p=222#comment-6086 I also recommend Twuffer. It is easier to use and has a more attractive interface. http://bit.ly/wFbo2 I also recommend Twuffer. It is easier to use and has a more attractive interface. http://bit.ly/wFbo2

]]> Comment on Is Email an Effective Marketing Tool for Students? by Email Marketing Strong with Baby Boomers | 15 minutes media blog http://blog.15minutesmedia.com/marketingseo/is-email-and-effective-marketing-tool-for-students//comment-page-1#comment-6085 Email Marketing Strong with Baby Boomers | 15 minutes media blog Sat, 18 Jul 2009 19:31:41 +0000 http://blog.15minutesmedia.com/?p=100#comment-6085 [...] Is Email an Effective Marketing Tool for Students? [...] [...] Is Email an Effective Marketing Tool for Students? [...]

]]> Comment on You built the Skittles.com website by Karen http://blog.15minutesmedia.com/marketingseo/you-built-the-skittlescom-website//comment-page-1#comment-6084 Karen Thu, 26 Mar 2009 17:44:57 +0000 http://blog.15minutesmedia.com/?p=175#comment-6084 Thanks Garry. My thoughts exactly. I am actually working on a band website with the social networking aspect tie in right now. We are handling it a little differently than the Skittles site and adding a new and exciting interactive element. I will sure to post the case study when it is launched. Thanks Garry. My thoughts exactly. I am actually working on a band website with the social networking aspect tie in right now. We are handling it a little differently than the Skittles site and adding a new and exciting interactive element. I will sure to post the case study when it is launched.

]]> Comment on You built the Skittles.com website by GarryMendez http://blog.15minutesmedia.com/marketingseo/you-built-the-skittlescom-website//comment-page-1#comment-6083 GarryMendez Thu, 26 Mar 2009 14:28:49 +0000 http://blog.15minutesmedia.com/?p=175#comment-6083 I think you're onto something much better than what Skittles is doing. With a band there's a natural way to use the social networks to interact with them. You can become a fan, listen to music, see where the band is playing, watch videos, etc. The musical experience can be very social anyway. By contrast, the experience of buying & eating candy isn't very social and doesn't particularly lend itself to social media. I applaud their willingness to enable a brand hijack, but I wonder if it will truly influence the market. I think you're onto something much better than what Skittles is doing. With a band there's a natural way to use the social networks to interact with them. You can become a fan, listen to music, see where the band is playing, watch videos, etc. The musical experience can be very social anyway.

By contrast, the experience of buying & eating candy isn't very social and doesn't particularly lend itself to social media. I applaud their willingness to enable a brand hijack, but I wonder if it will truly influence the market.

]]> Comment on You built the Skittles.com website by Karen http://blog.15minutesmedia.com/marketingseo/you-built-the-skittlescom-website//comment-page-1#comment-6082 Karen Thu, 05 Mar 2009 00:57:36 +0000 http://blog.15minutesmedia.com/?p=175#comment-6082 I just thought - this could be great for restaurants too - load Citysearch for review, Google Maps, Menu Pages, Open Table, Flickr... I just thought - this could be great for restaurants too - load Citysearch for review, Google Maps, Menu Pages, Open Table, Flickr...

]]> Comment on Make my day! by sarah http://blog.15minutesmedia.com/miscelaneous/make-my-day//comment-page-1#comment-5664 sarah Thu, 16 Aug 2007 21:19:13 +0000 http://blog.15minutesmedia.com/?p=61#comment-5664 Yeah, that was super nice!! Yeah, that was super nice!!

]]> Comment on Our Nichelle in the New York Times! by sarah http://blog.15minutesmedia.com/15-minutes-media/our-nichelle-in-the-new-york-times//comment-page-1#comment-2560 sarah Wed, 16 May 2007 15:43:49 +0000 http://blog.15minutesmedia.com/?p=41#comment-2560 Nichelle is really amazing and I totally forsee myself getting hooked on her cupcake blog! Nichelle is really amazing and I totally forsee myself getting hooked on her cupcake blog!

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