If you are lucky enough and worked hard enough to rank well with key words and phrases on the search engines, congratulations. Imagine you have the website www.weebles4you.us and you hold the #1 position for "weebles". Fantastic! That means that anytime someone is searching for that phrase, they will likely click on your site. Now all you have to do is sit and wait for those weeble searchers to be looking for you. All that hard work optimizing your website, building links, submitting to search engines, and now you just have to wait. There is something you can do to take advantage of this achievement. Think about your radio commercial, your newspaper ad or when you are out networking. Do you tell people to go to www.weebles4you.us? Hmmm. For the busy mom hearing your radio ad in her car, that might be a little bit hard to remember. She might go home tonight and remember your ad. She'll sit in front of her computer and try to remember your website. Was it www.weeblesforyou.com? www.weebles4us.com? She ends up visiting your competitors website because she could not remember the correct web address. Now imagine your radio ad had said "Just search "weebles" on Google". You know that your website has the top position, so once they search, they will find your website. In fact, many big companies use this method. Now the busy mom can certainly remember the keyword. That is what she was interested in in the first place. This time she searches for "weeble" and the first search result has a title and description that matches the message in your commercial. This is familiar to her and she knows it is the site she was looking for. She clicks your link and you have made a sale!

You could use this method even if you don't rank high organically in the search engines. You can perform a Pay Per Click (PPC) campaign to achieve top positions. Now when you are at a networking lunch and you meet a prospective client, you can tell them to search your keyword. They may even be impressed by your high position on the search engine.