Comments on: You built the Skittles.com website http://blog.15minutesmedia.com/marketingseo/you-built-the-skittlescom-website/ Design | Marketing | Small Business Sat, 25 Jul 2009 00:29:24 -0400 http://wordpress.org/?v=abc hourly 1 By: Karen http://blog.15minutesmedia.com/marketingseo/you-built-the-skittlescom-website//comment-page-1#comment-6084 Karen Thu, 26 Mar 2009 17:44:57 +0000 http://blog.15minutesmedia.com/?p=175#comment-6084 Thanks Garry. My thoughts exactly. I am actually working on a band website with the social networking aspect tie in right now. We are handling it a little differently than the Skittles site and adding a new and exciting interactive element. I will sure to post the case study when it is launched. Thanks Garry. My thoughts exactly. I am actually working on a band website with the social networking aspect tie in right now. We are handling it a little differently than the Skittles site and adding a new and exciting interactive element. I will sure to post the case study when it is launched.

]]> By: GarryMendez http://blog.15minutesmedia.com/marketingseo/you-built-the-skittlescom-website//comment-page-1#comment-6083 GarryMendez Thu, 26 Mar 2009 14:28:49 +0000 http://blog.15minutesmedia.com/?p=175#comment-6083 I think you're onto something much better than what Skittles is doing. With a band there's a natural way to use the social networks to interact with them. You can become a fan, listen to music, see where the band is playing, watch videos, etc. The musical experience can be very social anyway. By contrast, the experience of buying & eating candy isn't very social and doesn't particularly lend itself to social media. I applaud their willingness to enable a brand hijack, but I wonder if it will truly influence the market. I think you're onto something much better than what Skittles is doing. With a band there's a natural way to use the social networks to interact with them. You can become a fan, listen to music, see where the band is playing, watch videos, etc. The musical experience can be very social anyway.

By contrast, the experience of buying & eating candy isn't very social and doesn't particularly lend itself to social media. I applaud their willingness to enable a brand hijack, but I wonder if it will truly influence the market.

]]> By: Karen http://blog.15minutesmedia.com/marketingseo/you-built-the-skittlescom-website//comment-page-1#comment-6082 Karen Thu, 05 Mar 2009 00:57:36 +0000 http://blog.15minutesmedia.com/?p=175#comment-6082 I just thought - this could be great for restaurants too - load Citysearch for review, Google Maps, Menu Pages, Open Table, Flickr... I just thought - this could be great for restaurants too - load Citysearch for review, Google Maps, Menu Pages, Open Table, Flickr...

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