Comments on: Your customers are using social media – so should you http://blog.15minutesmedia.com/marketingseo/your-customers-are-using-social-media-so-should-you/ Design | Marketing | Small Business Sat, 25 Jul 2009 00:29:24 -0400 http://wordpress.org/?v=abc hourly 1 By: Karen Propp http://blog.15minutesmedia.com/marketingseo/your-customers-are-using-social-media-so-should-you//comment-page-1#comment-6089 Karen Propp Sat, 25 Jul 2009 00:29:24 +0000 http://blog.15minutesmedia.com/?p=311#comment-6089 Want more proof that Facebook is diverse? A recent <a href="http://bit.ly/1arnvA" rel="nofollow">study</a> done by iStrategy shows that there has been a 513% growth with users 55 years and older. That same study also showed that the use of college-aged students has dropped 21.7%. Want more proof that Facebook is diverse? A recent study done by iStrategy shows that there has been a 513% growth with users 55 years and older. That same study also showed that the use of college-aged students has dropped 21.7%.

]]> By: Karen Propp http://blog.15minutesmedia.com/marketingseo/your-customers-are-using-social-media-so-should-you//comment-page-1#comment-6088 Karen Propp Fri, 24 Jul 2009 23:27:06 +0000 http://blog.15minutesmedia.com/?p=311#comment-6088 On a related note, I just read an interesting article that emphasizes how we need to engage our target audience with dialog. There are lots of ways to do this and social networking is a great start. Here are some snippets: "One of the first big shockers in Ruder Finn's new survey and online "Intent Index" tool about why we go online is the relatively low status of shopping. Only 33% of users surveyed said they go online to buy things and even fewer (28%) say they log on to compare prices. Compare that gauge of online intent to the motive for socializing, where 92% of users say they are here to connect with others, "share" (86%) or "discuss" (76%). " "As a marketer, I can't just sell by pushing and selling," says Schubert. "I have to engage and entertain. These people are not coming to buy but to do these other things." In fact fully 100% of users admit that one of their main reasons to be online is to "pass time" and 82% are here to be entertained. Read the full article: <a href="http://bit.ly/TeARO" rel="nofollow">http://bit.ly/TeARO</a> On a related note, I just read an interesting article that emphasizes how we need to engage our target audience with dialog. There are lots of ways to do this and social networking is a great start. Here are some snippets:

"One of the first big shockers in Ruder Finn's new survey and online "Intent Index" tool about why we go online is the relatively low status of shopping. Only 33% of users surveyed said they go online to buy things and even fewer (28%) say they log on to compare prices. Compare that gauge of online intent to the motive for socializing, where 92% of users say they are here to connect with others, "share" (86%) or "discuss" (76%). "

"As a marketer, I can't just sell by pushing and selling," says Schubert. "I have to engage and entertain. These people are not coming to buy but to do these other things." In fact fully 100% of users admit that one of their main reasons to be online is to "pass time" and 82% are here to be entertained.

Read the full article: http://bit.ly/TeARO

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