We are excited to announce the completion of an identity update for client, C.I. Visions, Inc.

Challenge: Update existing identity - bring it into the 21st century

Inspiration: Friendly, bright, outgoing

Designer: Amanda

Previous Identity


Final Updated Logo applied to new business cards

In an effort to update the logo for C.I. Visions, Inc, the client decided to break away from the yellow triangular light emanating from the "O" of her previous logo. We decided to go with an icon that contained more symbolic meaning for her and the company. After settling on a spiral (enlightenment, life, growth, evolution, spirituality, etc...) it was a matter of rendering the new icon in a visually pleasing and interesting way. This is how the circles came about. they help to create a sense of movement and growth, further emphasizing the intended meaning.

We also chose a sans serif font (Neutra Text) that resembles a more updated version of the previous font.
Still to come: letterhead, folders, stickers, bags, oh my!